In March 2005, amidst growing pressure from students, churches, and communities throughout the country, Taco Bell agreed to meet all of the Coalition of Immokalee Workers'demands to improve wages and working conditions for Florida tomato pickers in its supply chain. In the time since, the CIW has won a two-year campaign against McDonald's, and has now set its sights on Burger King in what has become a verified Movement for Fair Food.
The Taco Bell boycott is a national campaign spearheaded by the Coalition of Immokalee Workers (CIW), a farmworker group based in
Florida. The CIW is struggling for better wages and working
conditions for tomato pickers who supply fast-food giants such as Taco Bell.
For Taco Bell, image is everything. That's why the fast-food giant spends over $200 million on adverstising every year to shape the desires of its young consumers. According to their website, "147 million people see a Taco Bell commercial once a week" more than half of the U.S. population.
We refuse to passively follow the lead of Taco Bell's marketing hype. There is an alternative. On our campuses and in our communities, we have a crucial role to play in the struggle for fair food that respects human rights. Today, the Taco Bell boycott is one of the fastest-growing movements for economic justice on campuses today. Our "Boot the Bell" campaign seeks to remove Taco Bell restaraunts and products from schools nationwide. To date, students at 22 colleges and high schools have created "Taco Bell-free" zones to pressure the corporation to take responsibility for human rights abuses in its supply chain. Will your school be the next to take a stand for fair food?
For up-to-date information on the Movement for Fair Food, visit:
Geographical Scope: National
Added on 01-30-2005
Updated on 06-26-2007